Precision Nib Logomat | Upgrade for Brentford FC Fanstore

Brentford Football Club, “Home to The Bees” since 1889, sees an average of 17,000 fans on match days, with the Fanstore being a key touchpoint in the supporter experience. To enhance first impressions and align with the club’s visual identity, the Fanstore required a high-performance entrance matting system that could withstand heavy footfall while presenting the club’s branding with precision and clarity.

Adapt Flooring Ltd were engaged to deliver a solution that met both aesthetic and operational requirements. The chosen product, Precision Nib Logomat, offered the ideal combination of visual customisation and technical performance. Working closely with the client, the team developed a striking, club-branded design that now forms an integral part of the Fanstore’s entrance, setting the tone for the customer journey from the first step inside.

The Solution

Adapt Flooring Ltd collaborated closely with the club and COBA Flooring to deliver a tailored entrance solution using the Precision Nib Logomat—a high-specification product designed for demanding environments with heavy foot traffic. The design incorporated the club’s logo in vibrant, accurate colour, thanks to the product’s wide colour palette and precision fabrication capabilities.

Manufactured in Britain, the Precision Nib Logomat combines visual impact with advanced performance. Its heavy-weight pile and large nib design offer outstanding dirt removal and scrubbing action at the point of entry, ensuring the mat maintains its appearance and effectiveness over time.

Key performance features include:

• UV and stain resistance for long-term colour retention and easy cleaning
• Edges that will not fray or unravel, ensuring long-term durability
• Optional bevelled edging for laid-to-surface applications
• Low installation cost, minimising budget impact without compromising quality

Installation was completed quickly and efficiently with minimal disruption to Fanstore operations. The final result is a durable, low-maintenance, and cost-effective entrance system that enhances both aesthetics and function—reinforcing the Brentford FC brand while delivering long-term performance under heavy usage.

This project is a prime example of how Precision Nib Logomat can deliver a tailored, technically robust solution that balances visual identity with real-world durability in high-traffic commercial settings.